Digital Account Manager & Business Development Representative

Role summary The Digital Account Manager will serve as the agency’s dedicated focal point for the MyChat Kabul account, responsible for monitoring and optimizing MyChat’s social media activities, maintaining content and linguistic quality, supporting audience targeting, and providing strategic recommendations based on performance, trends, and audience behavior. The position will also support MyChat’s commercial expansion in Kabul by identifying and developing potential advertising partnerships with banks, companies, brands, institutions, and other relevant organizations. Duties and responsibilities 1. Social Media Account Management Continuously monitor MyChat Kabul’s social media activities and overall account performance. Evaluate which content, campaigns, messages, and formats are performing effectively and which require improvement. Monitor engagement, reach, audience response, and relevant performance indicators. Provide proactive recommendations to improve digital performance. Identify emerging social media trends and opportunities relevant to MyChat. 2. Audience & Geographic Targeting Oversee geographic targeting with particular attention to Kabul and other approved target markets. Review audience segmentation across relevant niches and broader mass-market audiences. Recommend adjustments based on campaign performance and audience behavior. Ensure targeting activities remain consistent with MyChat’s approved digital strategy. 3. Content & Linguistic Quality Control Serve as the final linguistic quality-control point before publication. Review and correct all taglines appearing on social media visuals. Review social media captions for language, grammar, clarity, tone, and consistency. Ensure published communication maintains an appropriate and professional MyChat brand voice. 4. Performance Monitoring & Monthly Reporting A structured performance report will be prepared and submitted at the end of every month covering: Key social media results and performance indicators Best- and under-performing content Audience and engagement observations Emerging trends Key learnings from the month Areas requiring improvement Recommendations for the following month Proposed adjustments to the digital strategy The objective is to continuously optimize MyChat Kabul’s digital activities based on actual performance rather than simply executing a fixed content plan. Business Development & Advertising Sales In addition to the monthly account-management responsibilities, the agency may serve as MyChat’s on-the-ground sales and business development partner in Kabul . The Account Manager/business development function will: Identify potential advertising clients and commercial partners. Develop a qualified pipeline of prospects. Approach banks, telecoms, established companies, consumer brands, retailers, institutions, NGOs and other relevant organizations. Introduce and present MyChat’s advertising opportunities. Arrange and attend client meetings. Present proposals and advertising packages. Follow up with prospects and support commercial negotiations. Coordinate with MyChat regarding pricing, campaign requirements and approvals. Support the onboarding of successfully acquired advertising clients. Job requirements Qualifications & Requirements* * Bachelor’s Or Master degree in Business, Marketing, Communications, or related field. * 3–5+ years of experience in sales, account management, or digital advertising. * Strong understanding of digital platforms, mobile apps, and online advertising. * Proven track record of achieving sales targets. * Excellent communication, negotiation, and presentation skills. * Ability to work independently and manage multiple accounts. * Fluency in Dari/Persian and Pashto; good command of English is must. Key Skills* * Sales & Negotiation * Client Relationship Management * Digital Advertising Knowledge * Strategic Thinking * Problem Solving * Data Analysis & Reporting