Graphic Designer & Digital Marketing Officer

Role summary AfghanPAY is seeking a creative, strategic, and highly motivated Graphic Designer & Digital Marketing Officer to drive our brand visibility and user engagement. This hybrid role is responsible for the full lifecycle of visual content—from conceptualization to production—along with executing digital marketing campaigns. The ideal candidate will use their design skills (including animation) to simplify and market AfghanPAY’s products, and use their marketing skills to ensure these visuals reach and convert the right audience. Duties and responsibilities A. Graphic Design & Visual Conceptualization Concept Planning: Plan design concepts by studying relevant information, market trends, and materials to ensure alignment with AfghanPAY’s goals. Illustration & Approval: Illustrate concepts by designing examples of art arrangement, size, type size, and style, submitting them to management for approval before final execution. Digital & Social Media Design: Create highly engaging pictures and graphics optimized for social media platforms (Facebook, Instagram, etc.) to drive engagement. Animation & Video Production: Design animation videos and cartoons to creatively present and market AfghanPAY’s services and products to a broad audience. Brand & Print Collateral: Design stand banners, brochures, posters, leaflets, flyers, and other marketing materials to build and reinforce the AFP brand in customers' minds. Corporate Identity: Create a wide range of graphics and layouts for product illustrations, company logos, and website assets using industry-standard software (e.g., Adobe Creative Suite). Quality Assurance: Review final layouts and suggest improvements before publishing or printing, ensuring the highest quality output. B. Digital Marketing & Campaign Management Social Media Management: Develop and execute social media strategies, manage the content calendar, schedule posts, and foster community engagement across all AfghanPAY channels. Campaign Execution: Plan, launch, and manage paid digital advertising campaigns (Google Ads, Facebook/Instagram Ads) to drive app downloads, sign-ups, and transactions. Email & Content Marketing: Build and execute email marketing campaigns and support content creation for the website and blogs to improve SEO. Analytics & Reporting: Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics. Use data to optimize future strategies and design approaches. C. Coordination & Communication Stakeholder Communication: Communicate with internal teams, clients, and stakeholders about layout, design, and campaign progress. Vendor Coordination: Coordinate with outside agencies, art services, web designers, printers, and marketing colleagues as necessary to ensure seamless production and delivery. Team Contribution: Contribute to team efforts by accomplishing tasks as needed and adapting to evolving priorities. 3. Deliverables social media graphics/posts per week animation or cartoon videos per month showcasing AfghanPAY services. Timely delivery of all print collateral (banners, brochures, etc.) for events and campaigns. Monthly digital marketing performance reports (including KPIs like reach, engagement, CTR, and conversions). Design assets for all paid advertising campaigns within 48 hours of campaign briefing. Job requirements Education: Bachelor’s degree in Graphic Design, Digital Marketing, Fine Arts, or a related field. Experience: Minimum of 3-4 years of proven experience combining graphic design and digital marketing, preferably in the fintech, tech, or financial services sector. Portfolio: A strong portfolio showcasing digital design, print materials, and animation/video work (link required in application). Skills: Design & Multimedia Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro) Animation/Cartoon software (After Effects, Blender, or similar) Canva Pro / Figma Marketing & Analytics Tools: Social Media Management tools (Hootsuite, Buffer, etc.) Meta Ads Manager & Google Ads Google Analytics Email marketing platforms (Mailchimp, etc.) Soft Skills: Strong conceptual thinking and ability to translate abstract ideas into visual stories. Excellent communication skills for presenting and defending design choices. Highly organized with the ability to manage multiple projects and print vendors simultaneously. • Problem-solving: Unforeseen field issues (rocky terrain, existing utilities, weather delays) Job Location: Kabul-Afghanistan Education: Education: Bachelor’s degree in Graphic Design, Digital Marketing, Fine Arts, or a related field.