Marketing Manager

Role summary The ATN Marketing Manager provides strategic leadership for Ariana Television Network's global marketing, brand positioning, audience development, and international communications initiatives. The position is responsible for developing and implementing integrated marketing strategies that strengthen ATN's presence across domestic, regional, and international media markets while increasing audience reach, enhancing brand reputation, and supporting the Network's editorial and corporate objectives. The role leads multi-platform marketing initiatives across television, radio, digital media, OTT services, social media, mobile platforms, and emerging broadcast technologies. Working in close collaboration with Programming, News, Production, Digital Media, Creative Services, Corporate Communications, and Executive Management, the ATN Marketing Manager ensures consistent brand governance, strategic audience engagement, and effective promotion of ATN's broadcast content and public service initiatives. The position requires extensive knowledge of international broadcasting, audience behavior, media consumption trends, broadcast promotion, content marketing, digital transformation, media analytics, and global communication strategies. Duties and responsibilities Develop and implement ATN's international marketing and audience development strategy. Lead the Network's long-term brand positioning strategy across domestic, regional, and international markets. Design integrated marketing campaigns supporting television, radio, digital media, streaming services, and multimedia content. Develop strategic audience acquisition, retention, and engagement programs using audience insights and media analytics. Lead the promotion of flagship news, current affairs, entertainment, sports, documentaries, and special broadcast events. Oversee on-air branding, off-air promotion, cross-platform marketing, and digital audience engagement initiatives. Develop international promotional strategies supporting ATN's global distribution and brand recognition. Ensure consistent implementation of the Network's corporate identity, visual branding, and editorial messaging across all communication platforms. Direct marketing support for new program launches, seasonal programming, special productions, and network campaigns. Develop integrated content marketing strategies that maximize audience reach across television, radio, websites, mobile applications, streaming platforms, and social media. Lead digital marketing initiatives, including search marketing, social media strategy, video marketing, audience segmentation, email communications, and online engagement campaigns. Analyze television ratings, audience share, digital consumption patterns, social listening, and viewer behavior to optimize marketing performance. Conduct media intelligence, market research, competitor benchmarking, and audience trend analysis to support strategic decision-making. Develop international partnerships with broadcasters, media organizations, cultural institutions, development partners, and strategic stakeholders. Coordinate corporate communications, public awareness campaigns, and institutional branding initiatives. Lead promotional support for national events, public service broadcasting initiatives, and corporate social responsibility programs. Ensure compliance with international branding standards, editorial guidelines, broadcasting regulations, and corporate communication policies. Manage marketing budgets, campaign resources, and agency relationships while ensuring efficient allocation of financial resources. Prepare executive reports on marketing effectiveness, audience growth, brand performance, media impact, and campaign return on investment. Lead and mentor the Marketing Department, promoting innovation, creativity, collaboration, and continuous professional development. Identify emerging broadcast technologies, digital platforms, and international media trends to strengthen ATN's competitive position. Successful implementation of the Network's international marketing strategy. Growth in domestic, regional, and international audience reach. Increased television viewership, radio listenership, digital audiences, and streaming consumption. Enhanced global recognition and reputation of the Ariana Television Network brand. Successful promotion of flagship broadcast programming. Growth in digital audience engagement and community interaction. Improved audience loyalty and viewer retention. Effective multi-platform content promotion across all broadcasting channels. Strong corporate identity and brand consistency throughout the Network. Increased public awareness of ATN programming and institutional initiatives. Successful execution of integrated broadcast marketing campaigns. Timely delivery of promotional activities supporting editorial priorities. Improved audience analytics, campaign measurement, and marketing performance. Strong strategic partnerships with national and international media organizations. Continuous innovation in broadcast marketing and audience engagement. Job requirements Education Master's Degree in Marketing, Media Management, Strategic Communications, International Communications, Journalism, Public Relations, or Business Administration is preferred. Bachelor's Degree in a related discipline is required. Professional Experience Minimum of 8–10 years of progressive experience in broadcast marketing, media communications, audience development, or strategic brand management. Minimum 5 years in a senior marketing leadership role within an international television network, public broadcaster, multimedia organization, or digital media company. Demonstrated experience in developing integrated marketing strategies for television, digital broadcasting, and multimedia platforms. Language Requirements Fluent English (professional proficiency). Fluent Dari and Pashto. Another international language is considered an advantage Professional Knowledge Comprehensive knowledge of: International broadcasting operations Broadcast marketing strategy Audience development Television promotion Programming marketing Broadcast branding Media planning Audience measurement systems Television ratings analysis Digital audience analytics Content marketing Cross-platform media promotion OTT and streaming platform marketing Social media strategy Public service broadcasting Corporate communications Media intelligence Reputation management International media relations Brand governance Consumer media behavior Creative campaign development Multimedia production workflows Broadcast scheduling Media law and broadcasting ethics International broadcasting standards Core Competencies Executive Leadership Strategic Marketing International Brand Management Broadcast Promotion Audience Development Digital Transformation Integrated Media Communications Corporate Communications Media Intelligence Creative Leadership Innovation Management Project Leadership Stakeholder Engagement Performance Measurement Budget Management Strategic Planning Decision Making Results Orientation Change Management Professional Integrity Technical Skills Google Analytics 4 Adobe Creative Cloud Meta Business Suite YouTube Studio Analytics CMS Platforms SEO & SEM Tools Social Listening Platforms Broadcast Audience Measurement Systems Microsoft Office 365 Marketing Automation Platforms Media Monitoring Systems