Digital Marketing Specialist

Role summary The Digital Marketing Specialist is responsible for planning, executing, monitoring, and optimizing Peace Global Logistics’ digital marketing activities across all online platforms. The role focuses on increasing brand awareness, generating qualified leads, supporting sales growth, improving customer engagement, and maintaining the company’s digital presence through strategic campaigns, content marketing, SEO, social media, email marketing, website management, and digital analytics. The position plays a critical role in achieving the company’s commercial objectives by driving measurable marketing performance and supporting business development initiatives across Afghanistan and international markets. Duties and responsibilities Digital Marketing Strategy • Execute the company’s digital marketing strategy in line with business objectives. • Develop monthly and quarterly digital marketing plans. • Recommend new digital opportunities and marketing initiatives. • Monitor competitors and industry trends. Lead Generation • Plan and execute campaigns to generate qualified business leads. • Optimize campaigns for maximum ROI. • Coordinate with Sales and CRM teams regarding lead quality and conversion. • Improve customer acquisition through digital channels. Social Media Management Manage all company social media platforms including: • Facebook • Instagram • LinkedIn • TikTok • YouTube • X (Twitter) Responsibilities include: • Content scheduling • Audience engagement • Campaign management • Community management • Performance reporting Website Management • Maintain company websites. • Coordinate website updates. • Improve user experience. • Optimize landing pages. • Monitor website performance. • Ensure SEO best practices are implemented. Search Engine Optimization (SEO) • Conduct keyword research. • Optimize website content. • Improve search rankings. • Monitor SEO performance. • Implement technical SEO recommendations. Paid Advertising Manage online advertising campaigns including: • Google Ads • Meta Ads (Facebook & Instagram) • LinkedIn Ads • YouTube Ads Responsibilities include: • Budget management • Audience targeting • Campaign optimization • A/B testing • ROI analysis Email Marketing • Create email campaigns. • Maintain mailing lists. • Monitor open and click-through rates. • Improve customer engagement. • Support CRM campaigns. Content Marketing Coordinate with the Graphic Design Team to produce: • Marketing campaigns • Promotional materials • Landing pages • Blogs • Videos • Customer success stories • Company announcements Ensure all content aligns with PGL’s branding guidelines. Marketing Analytics Monitor and report on KPIs including: • Website traffic • Lead generation • Conversion rates • Cost per Lead (CPL) • Customer Acquisition Cost (CAC) • Engagement rates • Return on Advertising Spend (ROAS) • Return on Investment (ROI) Prepare weekly and monthly performance reports. CRM Collaboration • Coordinate with the CRM Department regarding digital leads. • Ensure timely lead assignment. • Track lead conversion performance. • Recommend improvements based on CRM data. Brand Management • Maintain consistent branding across all digital platforms. • Ensure compliance with the company’s Brand Guidelines. • Protect the company’s online reputation. Job requirements Education Bachelor’s degree in one of the following: • Marketing • Digital Marketing • Business Administration • Communications • Information Technology •Related field Experience • 3–5 years of experience in Digital Marketing. • Experience with B2B marketing is preferred. • Logistics or shipping industry experience is an advantage. Technical Skills Proficiency in: • Google Ads • Google Analytics • Google Search Console • Meta Business Suite • LinkedIn Campaign Manager • WordPress or CMS platforms • SEO tools (SEMrush, Ahrefs, Moz, or similar) • Email marketing platforms • Microsoft Office • AI-powered marketing tools (e.g., ChatGPT, Canva AI)