Digital Marketing Officer

Role summary The Digital Marketing Officer will be responsible for managing the company’s digital marketing activities and creating high-quality visual content for all digital platforms. As part of the marketing team, the position requires a multi-skilled professional with hands-on experience in social media management, graphic design, photography, videography, video editing, and content creation . The ideal candidate should be able to independently plan and produce creative content, including social media posters, promotional graphics, professional photographs, short videos, reels, and other digital marketing materials. Duties and responsibilities Manage and maintain the company’s social media platforms, including Facebook, Instagram, LinkedIn, TikTok, YouTube, and other relevant channels. Develop and manage weekly and monthly social media content calendars. Design creative and professional social media posters, promotional graphics, banners, and digital advertisements . Capture professional photographs for marketing campaigns, events, products, services, staff activities, and corporate communications. Plan, shoot, and produce professional video content for social media, advertising campaigns, events, and corporate purposes. Edit videos, including color correction, sound editing, motion graphics, subtitles, transitions, and final delivery for different digital platforms. Create engaging short-form content, including Reels, Stories, TikTok videos, and promotional clips. Develop creative concepts and visual ideas for digital marketing campaigns. Write engaging captions and marketing content for social media platforms. Publish and schedule content across the company’s digital channels. Manage and optimize paid digital advertising campaigns when required. Monitor social media performance, engagement, audience growth, and campaign results. Stay updated with current social media trends, content formats, and digital marketing best practices. Maintain consistent brand identity and ensure all visual content follows the company’s brand guidelines. Organize and maintain an archive of photos, videos, design files, and other digital marketing assets. Coordinate with internal departments to identify content opportunities and marketing requirements. Provide photography and videography coverage for company events, campaigns, launches, and other important activities. Job requirements Bachelor’s degree in Marketing, Communications, Media, Graphic Design, or a related field is preferred. Minimum 2 to 3 years of relevant professional experience in digital marketing and content creation. Proven experience in graphic design and social media poster creation . Strong practical experience in professional photography and videography . Strong video editing and post-production skills. Proficiency in relevant creative software such as Adobe Photoshop, Illustrator, Premiere Pro, and After Effects . Good understanding of professional cameras, lenses, lighting, composition, and audio equipment. Strong understanding of social media platforms and digital content requirements. Ability to independently handle the content production process from concept and planning to shooting, designing, editing, and publishing . A strong creative portfolio demonstrating graphic design, photography, and videography work is required. Ability to work under pressure, manage multiple projects, and meet deadlines. Key Skills: Digital Marketing | Social Media Management | Graphic Design | Social Media Poster Design | Photography | Videography | Video Editing | Motion Graphics | Content Creation | Creative Direction | Adobe Creative Suite | Digital Advertising The ideal candidate should be a creative and versatile content professional who can support the marketing department across digital marketing, design, photography, and video production needs.